Below are a selection of products that I’ve developed, managed, and/or consulted on during my career.
Beacon CRM is an internal real estate specific and gamified CRM used by over 350 employees at LG Fairmont to track real estate deals, organize showings, save properties, print show sheets, see sales performance, market listings, view email correspondence, set alerts, share deals, and keep notes.
It is also the heart of LG Fairmont’s intelligent lead distribution and trading platform for inbound real estate leads which matches client opportunities to agents who are best suited to handle specific deals based on performance tracked in the CRM.
Beacon is also used on the management side to track sales performance, recruit, onboard, monitor our accounting, and track advertising performance across channels.
LG Fairmont is a brokerage and listing search website focused on lead generation for real estate agents. It contains a search portal, agent list, and value prop comparable to Zillow or StreetEasy. It has since been converted into a more boutique style website.
Beam was both a data project and consumer facing interface for organizing data around property addresses.
Its engine allowed users to search for address information, demographics, permits, zoning, owners, contact info, title, mortgage, violations and price history.
It was used to power insights, marketing and our consumer listings search engine.
Respire is an investment club that gives its members access to private venture capital deals in a variety of industries. We developed the consumer facing website along with admin dashboards, email marketing and an invitation system.
Branding, copy & front-end website development for an new artificial intelligence summarizer using state of the art abstractive summarization
AMP focuses on creating condo and CO-OP board packages. We helped build the consumer facing site, admin dashboards and email marketing for the company.
Consolidated elevator provides maintenance, repair, new installation and modernization work for elevators in the New York City area. We were tasked with a rebranding where we updated logos, website design and functionality. We also developed a custom data tool for the company to track permits, violations and competitive intelligence in real time based on NYC open data.
Alice property management was created with the goal of providing an efficient way to build and manage a real estate portfolio.
On the acquisition side, we wanted to create an online destination to keep track of investment opportunities, run due diligence, see how financing impacted our deals, and monitor the progress from showings to close.
On the management side, we wanted a seamless experience to keep track of financial performance, manage the tenant application and vetting process, keep our investors in the loop, and deal with maintenance requests.
We wanted to see how each financial metric of the portfolio was impacting our returns and we wanted a quick and easy way to graph performance overtime.
Rebrand of outsource CFO services company focused on transactional support engagements.
www.cfonow.co
Website development and branding for a law firm that specializes in licensing new cannabis companies
www.weedlaw.com
A personal brand Site for T-Mobile SVP of Networking & Operations, Edwige A. Robinson. Edwige's site was designed to convey her bold, electric & inspiring personality to visitors.
www.edwigerobinson.com
